Running a business often means you have great stories to tell, but knowing what’s newsworthy and how to share it is another thing entirely.
Join us for a PR Surgery with PR expert Debbie Byers from To Be Continued, where we’ll talk about what makes a great story, how the media works, and how you can start building your profile and visibility through PR.
Whether you have a business milestone to announce, a story you think could be in the press, or a topic you’d love to comment on, this session is a chance to ask questions, get advice, and build confidence in telling your story.
Debbie will share examples from her 30-year PR career, showing how small ideas can become powerful stories, and how creativity, research and relationships matter far more than big marketing budgets.
We’ll cover:
- How to identify stories within your business
- Understanding what the media are looking for
- Where to share your story (it’s not just newspapers)
- Live Q&A and PR advice
If you’ve ever thought “we should probably be doing PR but I don’t know where to start” — this one is for you.