Meet team egg

egg didn’t start with a business plan, it started with a Facebook group, a new baby and a Glasgow girl trying to find her feet in Edinburgh.

When I moved back to the city in 2014, Edinburgh felt very different from the place I remembered from my student days. I was a new mum, lots of my old friends had moved on, and suddenly I didn’t have that network of women around me to ask all the everyday questions; from where to find a good hairdresser to where on earth you went to meet people.

So I started a Facebook group.

At first, it was simply a place for women to recommend brilliant local businesses and help each other out. But I could see pretty quickly that there was an appetite for something more.

Around that time, I lost my dad. It was a huge turning point in my life. He had always encouraged me to go for things, and losing him gave me a bit of a now-or-never feeling. I decided to see what this little Facebook group could become.

Nearly ten years later, egg connects more than 200,000 women across Scotland.

And while we still love a good recommendation, egg has grown into something I could never have imagined back then: a media brand, a community and a platform that helps women become more visible, make connections, grow their businesses and careers, and feel a little more confident about taking up space.

We do that online through our communities, content, newsletter and directory, and face-to-face through our Women on Top events and our annual Summit, bringing hundreds of women together under one roof.

Over the years, I’ve had the privilege of interviewing some incredible women, sharing thousands of stories and have seen first-hand what happens when women open doors for one another.

I’m proud to be an Ambassador for Women’s Fund for Scotland, using the platform we’ve built to help raise awareness and support for women and girls across Scotland.

egg has changed a lot since that first Facebook group.

But the reason it exists hasn’t.

It’s about women helping women. Making introductions. Sharing what we know. Giving each other a voice. And creating the kind of community I was looking for all those years ago.