

Elansu Ltd
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Elansu is a premium sports bra brand created specifically for fuller-bust women. I designed and developed the first bra, Nova, over four years and multiple prototypes after struggling to find proper support as a netball player. It’s a high-impact bra for larger cup sizes, biomechanically tested to reduce bounce by 62%. Elansu exists to remove the barriers that stop fuller-bust women from exercising and playing sport, and is built around a supportive community who helped shape it.
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Elansu Ltd
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