egg academy - 5 simple steps to building a powerful brand with Lisa Henderson (lunch included)

egg academy - 5 simple steps to building a powerful brand with Lisa Henderson (lunch included)

11 Jun 2024, 09:00 - 11:30
egg & co-working, 23 Union Street, Edinburgh, EH1 3LR

egg members - please login to get your discounted ticket price. egg partners - please use your exclusive coupon code at checkout for discounted tickets, or contact us if you're stuck.

A brand can not be created without a concept; that one home truth that sets you apart from everyone else.

Join Lisa Henderson, founder of ilka studio, Scotland's leading design studio specialising in strategy, graphic design, and copywriting, as she guides you through a transformative masterclass on strategic brand design thinking.

ilka studio is Scotland’s first B Corp design and branding studio. They have worked with a wide range of national and international brands including BBC, Skyscanner, Rugby World Cup, WEST and more.

In this masterclass, you will embark on a journey with Lisa through 5 simple yet powerful steps designed to help you know your worth, stand out in a crowded market place and communicate with confidence.

  1. Why: Articulate why your brand is relevant in the world we live in.
  2. Who: Discover your personality, values and mindset
  3. Where: Understand your audience to define communication priorities.
  4. What: Find your voice and what makes you different.
  5. How: Capture your visual brand concept.

During the masterclass, connect and engage with fellow participants to gain fresh perspectives on your brand. Share challenges to ensure alignment between your business and brand concept. Enjoy some delicious lunch afterward with continued networking opportunities including one-on-one time with Lisa. Plus, your ticket grants access to co-work at egg & co for the remainder of the day.

Unlock incredible value, as a session like this with Lisa would usually cost £500 and more.

Key learning objectives:

  • Articulate your brand with brand blueprint and know your vision and mission
  • Learn about archetypes and guardrails
  • Better understand your audience and their needs Identify your tone of voice and market opportunities
  • Learn about elements that make your brand

Who should attend?

  • Startup founders and aspiring entrepreneurs looking to create a brand but don’t know when and how to begin
  • Businesses going through organisational transformation and need a brand refresh
  • Professionals interested to learn more about strategic brand thinking
  • You're someone who wants help forming a brief to approach a creative team for further support

What's included?

  • Expert-led masterclass with Lisa
  • Yummy lunch on us from a local supplier
  • A co-working day pass - join us after the masterclass in our bright and welcoming egg & co-working space!

About Lisa Henderson

Being a co-founder of sustainable branding studio ilka means that Lisa wears many hats. With a keen understanding of market trends and consumer behaviour, Lisa guides clients through the complex landscape of strategic branding, helping them navigate challenges and seize opportunities to authentically connect. Her ability to clarify the complex and communicate it creatively gives personality, purpose and power to your story. A curious mindset is what unites her varied skillset, always using design thinking as a positive tool for change.

Remind me, what is the egg academy?

It's our destination for career and entrepreneurial empowerment. And, it's your comprehensive resource hub, designed to empower women with ambition to start and scale their business or progress in their careers.

From Human Resources and Finance to Investing, Marketing, Branding, and Knowing Your Worth, our series of webinars and masterclasses will offer expert guidance and practical insights to help you overcome the barriers in career progression and navigate every vital aspect of running a successful venture. Plus, when you join egg Academy, you'll become part of a vibrant community of like-minded women, learning together, supporting and inspire each other.

Whether you're a career-minded women, aspiring entrepreneur or seasoned business owner, egg academy will help unlock your full potential in the business world whilst providing an invaluable support network to facilitate your thinking and growth. Join us as we delve into the intricacies of entrepreneurship, offering actionable strategies and practical tools to fuel your success.

We've got more egg academy sessions - check them out on our events page.

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