Digital marketing doesn’t have to feel overwhelming but with so many channels, tools, and trends, it’s easy to get lost in the noise. Whether you’re a founder, freelancer, or scaling an established business, I created this session to bring clarity and confidence to your marketing decisions.
I’m Megan Hughes, Managing Director of Thundr Digital. I’ve worked with everyone from early-stage startups to multi-million-pound brands, including service-based businesses, e-commerce brands, and B2B companies across the UK.
In this session, I’ll walk you through what digital marketing really looks like today and more importantly, how to use it in a way that’s effective, sustainable, and tailored to your goals.
We’ll cut through the jargon and focus on what works, what doesn’t, and how to make smart decisions based on your business type and budget.
What we’ll cover:
- What digital marketing really means (and what to ignore)
- The 5 core channels explained simply - SEO, Google Ads (PPC), email marketing, social media, and Meta Ads (Facebook & Instagram)
- What each channel is, how to use it, and why it matters for your business
- Where marketing spend often goes to waste and how to avoid it
- How to get started or scale your strategy, even if you’re not “a marketing person”
- Q&A – bring your questions!
Whether you're just getting started or managing a team, you’ll leave this session with a better understanding of digital marketing and how to use it to grow your business with confidence.
We are delighted to launch the egg Business Club - a curated membership for ambitious women ready to grow, connect, and thrive in business.
As a member, you’ll join a network of supportive, like-minded women who are also looking to grow professionally. You’ll have the opportunity to connect inside The Lounge - our private online space - where you can access resources, exclusive workshops, as well as regular member meet-ups, on-line and face to face like this event.
Members receive priority access to our Women on Top monthly events in Edinburgh and Glasgow, as well as early access to our flagship September Summit and October Retreat.
Your business will be listed in our directory, regularly shared across our social channels and newsletter - expanding your visibility and helping our audience discover and support your work. Not a member? Sign up here.
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