Isolated Heroes
Isolated Heroes

Isolated Heroes

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Specialising in hand-embellished and embroidered items, Isolated Heroes creates oversized silhouettes and vivid colour palettes and is renowned for its innovative use of luxury faux-fur and sequins.

Launched in 2012 by CEO Samantha McEwen, off the back of her acclaimed graduate collection, Isolated Heroes has grown to become one of the most visually striking contemporary brands in the UK.

Informed by its characteristic hyperreal aesthetic, the brand has developed a cult-like following, being worn by the likes of Miley Cyrus, Foxes, Pixie Lott, Molly King and the Confetti Crowd, as well as collaborating with Paloma Faith, The X-Factor and Marina And the Diamonds.

Edinburgh,

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